Event Type: 
Tuesday - Saturday, 12 - 6 pm

April 22 - June 3, 2003
Tuesday - Saturday,
12 - 6 pm 540 W. 21st St.

INSTALL.EXE, the first U.S. solo exhibition by the arts collaborative JODI who pioneered the use of the internet as an artistic medium was on view from April 22 through June 14, 2003 at Eyebeam's Chelsea facility.

JODI, a collaborative of artists Joan Heemskerk (Dutch) and Dirk Paesmans (Belgian), first exhibited their work exclusively on the internet ( They have titled their first "real world" solo installation INSTALL.EXE, a term derived from a general software installation command. This exhibition, separated into two components, deals with the relationship between the complexity of modern digital technology in its historical dimension and the (in)ability of users to adapt to this including computer crashes, error messages, and viruses. Unlike their usual practice in virtual space, JODI has manipulated their own digital language to produce INSTALL.EXE in actual space, an unorthodox approach in net-art.

INSTALL.EXE contains two new works. The first work, JET SET WILLY Variations, 2002 is a manipulated reversion of the 48 K ZX Spectrum Computer of 1984, one of the first home computers. The work is viewed on a 1980s model television and receives all data from an audio tape. The screen work was developed on a ZX Spectrum Emulator and is based on an old video game. The experience of the screen work, as well as the hardware used, will show the aesthetics and sensibility of early personal computer technology, seeming somewhat primitive to the 21st century viewe, while reinforcing the great expectations and the potential for advancement in computer technology at the time.

The second work, INSTALL.EXE, "The First Time You Start Your Computer", consists of a collection of screen recordings more similar to JODI's work on the web. The art is the visual realization of everyday computer programming that translates into colorful screens, cryptic characters, and an endless labyrinth of lines and spaces. The results are hypnotic depictions emulating our relationships with technology.

According to Benjamin Weil, Curatorial Chair of Eyebeam, "This exhibition fosters a reflection on how artists increasingly choose to operate at the conflation of the two different time/space realms, pointing to the way they have become increasingly difficult to dissociate."

INSTALL.EXE is made possible with the support of the Mondriaan Foundation and the Consulate General of the Netherlands in New York.

INSTALL.EXE/Jodi Exhibition concept and display by JODI and initiated by Tilman Baumgaertel and []. Traveling exhibition coordination by [], BueroFriedrich, and Eyebeam. Initial production of JET SET WILLY Variations 1984 by []

Projects: INSTALL.EXE, Jet Set Willy Variations, The First Time You Start Your Computer
People: JODI
Tags: video games, web