RIP Joseph Demarco

The official trailer of the unreleased game Watch Dogs features a scene in a dark new media art gallery in Chicago. At the end of the preview the owner (galerist ?) gets killed by the player in shoot out in the street. In a viral marketing attempt UBI has set up a gallery website with RIP message for the passed art philanthropy. There are also two very interesting interviews on the same site featuring media artists of the gallery. Fiction can be so real sometimes! ;)