Re-Surface: The Facade Of The Synthetic


In Re-Surface: The Facade of the Synthetic, KnoWear posits the concept that Post-Modern identity has turned from identifying with the body as a natural organism to the idea of the body as a synthetic product. Hypercritical to advertising and the media's impact on this idea, The Facade of the Synthetic features moving images in video form called ‘Body Billboards’, small electronic areas of advertisements placed on the skin surface, formed to follow the contours of the human body and inspired by classic tattoos hybridized with every day product brand names and logos. The Facade of the Synthetic utilizes OLED (Organic Light Emitting Diodes) screens, a thin flexible display technology that receives and displays video input, incorporated with an installation of sampled and edited advertising campaigns projected on to the gallery walls, creating an ever-changing kaleidoscope of background images and noise.

Project Created: 
January 2003
People: Carla Ross Allen, Knowear, Peter Allen
Project Type: Activism, Hardware, Wearables
Tags: wearables